Found In The Rockies

Allison Kent-Smith \\ Creating interactive audio content for learning, marketing, communications and more

March 23, 2022 Les Craig Season 2 Episode 15
Found In The Rockies
Allison Kent-Smith \\ Creating interactive audio content for learning, marketing, communications and more
Show Notes Transcript

In today’s episode, I talk with Allison Kent Smith. Alison is the co-founder and CEO of Giide, which is a platform for creators and businesses to make and share interactive audio content, for learning, marketing, communications, and much more. Allison talks about her founder story, what got her started. She shares advice for aspiring entrepreneurs in the region. We talk about her ideas around funding in the early days. We take an in-depth look into Giide and how it works. We discuss the trends in the creator economy. Allison gives some insight on the future of Giide and where it’s headed. 

Here’s a closer look at the episode:

  • Allison’s background 
  • Louisiana to Boulder
  • Guides to Giides
  • The six minute pitch
  • How to leverage your network
  • Organizing your “Ask” 
  • How Giide works 
  • Entreprise opportunities with Giide 
  • The future of Giide 
  • General trends in the creator economy 
  • Highlights of content created using Giide 
  • Insight on what’s coming up this year 
  • Final thoughts for founders in the Rockies 



Alllison’s Linkedin:

Allison’s Twitter:

Giide’s Twitter:

Giide’s Instagram:

Allison 00:00

With Giide, it truly does have this large horizontal opportunity in the market. So we're always talking about the vision and the mission and that this is the next thing for us to pay attention to, because we're not going to be making PDFs. My daughter is not going to be making PDFs sorry. That's right. I just don't think it's gonna be happening. Investors do really appreciate that. But you have to actually go in and say we're swinging really, really hard at this. And this is what's you know, this is where we're headed.

Les 00:37

This is Found In The Rockies, a podcast about the startup ecosystem, and the Rocky Mountain region, the founders, funders and contributors and the stories of what they're building. I'm Les Craig from Next Frontier Capital. And on today's show, we have Allison Kent-Smith. Alison is the co-founder and CEO of Giide, which is a platform for creators and businesses to make and share interactive audio content, for learning, marketing, communications, and much more. Each Giide combines audio plus a clickable content feed so listeners can dig deeper, explore, save and share content. Allison is here today to talk with us about her founder story, what got her started and where things are headed. Hi, Allison. 

Allison 01:26

Hi, there. 

Les 01:27

So thanks so much for joining us today.

Allison 01:28

Thanks for having me.

Les 01:30

Awesome. Well, to start off, why don't you tell us a little bit about your story and how you ended up in Boulder, Colorado.

Allison 01:38

Now that's a good story. Yeah, for sure. I so I grew up in the South. I'm originally from my family's from New Orleans, and grew up along the Gulf Coast. So I spent most of my early years in the south, but then got a little taste of Colorado on one trip one winter and decided I wanted to move here.

Les 02:00

Isn’t that how it always starts, you get a little taste of that. That Rocky Mountain West.

Allison 02:04

Exactly. So I jumped in my car, you know, typical story jumped in my car, I applied to grad school, didn't know anyone, everything I owned, was in the car and just rolled into Boulder, and really fell in love with the town and the people in the community and really just the Rocky Mountains in general. So and that was a number of years ago. And I've left a few times. I've gone to San Francisco and lived there for a little while and also in New York City and just come back every time.

Les 02:29

Good for you. You did it before it was really cool before like everybody was doing it the move, you know, to the intermountain west, what was it like being from the south, being from New Orleans? Just that sort of like, probably a bit of a cultural change? Probably a bit of a climate change? Oh, for sure. What was it like?

Allison 02:46

I mean, it was just just different but in all the right ways. I mean, I you know, I I love the South, there's so many great things to say especially about the city of New Orleans. But but just being out west, there's something about just, you know, walking out your door and going on a trail or going skiing when you'd like to go skiing, or it's just it's the outdoors really brought me here and but absolutely a difference in food and drink and community. And all those differences for us have been really good. And I have a young daughter, she's 10 years old, and she gets to go to the south and visit of course, but we she loves it here. And so we've settled. 

Les 03:27

That's awesome. What about just from a work perspective, when you initially moved to Boulder, you know, tell us a little bit about the time when that was what the culture, what the tech culture was like in Boulder at the time. And yeah, and were you sort of like a an aspiring entrepreneur, like trying to inject yourself in that ecosystem? Or what were you, what were you getting into at that time?

Allison 03:46

Well, with grad school, I studied marketing. So you know, marketing and communications, I went to school at the journalism school here at the University of Colorado and really wanted to dig into partnership marketing. I was really interested in how companies come together to form partnerships to make the companies better as a whole. And so it was a little it was a very specific thing I was interested in, studied marketing to just get, you know, a greater understanding and really enjoyed it. And then I was hired fairly quickly after graduate school and I moved to Vail Resorts and I, I did all of that work, I manage their global partnerships for all the resorts. So I had a whole heck of a lot of fun living up in Vail.

Les 04:28

What a dream job coming out of Boulder. 

Allison 04:31

It was not it was not bad at all. And at the time, I was just dating my husband, and that really helped our relationship a whole lot for me to be living in Vail. It was an advantage. But I you know, I was always interested in that topic. And then, really quickly after that, got into digital that was, you know, at the time, it was really as a marketer. You know, you had to understand what was happening with digital and technology and I just loved it and I joined on with a small agency here in Boulder. That was eventually We sold to Crispin Porter Bogusky, which is a larger at the time advertising agency here and just

Les 05:05

Household name for sure, yeah.  

Allison 05:09

Yeah. Stayed on the digital path ever since really pretty much.

Les 05:12

Wow, super fun. So you, you worked at that firm for the after the acquisition for how long?

Allison 05:18

I was there probably about three years. And I, I, you know, at the small digital agency that that that we sold, I was part of business development. That was that was my role. So I was always out selling and talking to people about, you know, different technologies and how we could build things for them. That was when people actually built things versus just things being like ready to go almost now. It was different. So different, right? But yeah, but, but yeah, so I did that work. And then when when I was at Crispin, I had a really amazing opportunity to launch a new school for the industry. So I worked with the chairman of Crispin, Chuck Porter and a few other people in the University of Colorado and IDEO, and Microsoft and others, we created a new school and that that path actually, that that starting the school really led me to be the entrepreneur that I am today. And then the idea for Giide.

Les 06:08

Amazing. I mean, I did not know that about you. But what I always remembered, you know, kind of when we when we initially connected is just what a force you are when it comes to brand strategy and go to market strategy. And I guess it it probably I would imagine kind of started there with those roots.

Allison 06:26

It really did. I mean, there's no doubt that like getting inside of agencies and working alongside some of the most creative minds, and then also just having, you know, supported encouragement to start something. So I mean, the school that I started, although as an employee of Crispin was the first business I started, and I it really, really impacted and motivated me. And then I went on to launch a consulting company. And then I launched Giide. So that started me on the path for sure.

Les 06:55

That's awesome. So let's talk about Giide and how it got started. So you had this sort of internal inspiration or fire to do something on your own and become an entrepreneur? What what was sort of the impetus for Giide in particular?

Allison 07:09

Yeah, for sure. So. So after the school, I decided to move out to San Francisco and worked for an agency called Goodby Silverstein & Partners. And I launched a school for them as well for their employees as well as their clients. And at the time, you know, they had really well, they always have really had really interesting brands, big companies that that work with them. But so that that really got me interested in what was happening around digital transformation, how do we help companies really understand what tools technology skills capabilities, they need to meet the future versus feel like they're always behind. And so I spun out of Goodby. And Goodby became my first customer and I started a consultancy called smith and beta. And it was really that work, where I had this front seat into content creation, digital transformation, what businesses were doing to invest in their employees, and really understanding how they were interfacing with customers. And a lot of it was about content. So I observed, which, you know, was really the story of Giide, was that companies were putting just millions and millions of dollars into content and formats that very much felt like the 1990s. White papers and webinars and endless PowerPoints that no one was paying attention to and videos that would just go on for hours and right, you know, and so people were like, you know, as a consultant, people are saying, this is super painful, like, what is the all this stuff coming at us, and we're not consuming it. And it's not engaging. So that's what started started me on the path. And then what Giide, essentially, you know, got out of that was that, you know, I'd hire experts to teach different things or to share their knowledge and digital transformation. And I noticed that every time I would hire someone, they would make these little guides. So if I, if I said, “Hey, tell me about how to be a better, you know, UX designer”, someone would give me like, Okay, well, you should read this book, and then you should go to this article, and you should. So they would curate these little lists of things. And it was this consistent thing, right? If I if I said to you, you know, tell me about venture capital. I mean, you would give me a guide. I absolutely. Yeah. Right. So that was the inspiration. I'm like, gosh, if we combined audio with clickable content to allow people to explore these guides that already exist in the world, then we would all get to knowledge faster. And so that's that was the start of it.

Les 09:37

It's really there's a there's an elegance, I think, to the the simplicity of the idea, but very, you're very pointed and relevant when it comes to a solution that's widely applicable and high, high impact. What timeframe was this? By the way, like when when was this when did this kind of inspiration happen, Allison?

Allison 09:57

So when I made my first deck for guy In 2017, I was speaking at SXSW had this really amazing experience. And I was in Austin and I just sat down, I'll never forget, I just sat down in the yard of this Airbnb with my laptop. And I said, I think this is the idea. This is it. So I put it on paper in 2017. And we built the first mobile prototype, I hired an agency to help me in 2018. And then we were off to the races pretty much. So just a few years now. But we've we've been building and working with customers, and really working to solve this challenge that we see with content ever since.

Les 10:34

Wow. And so what about what went through your mind as I mean, you got the inspiration, you got the idea to build something? Oh, how are you thinking as a first time entrepreneur about, like, just funding funding, the funding the idea raising money to launch? Like, what what was going through your head back?

Allison 10:52

That's such a great question. You know, all the businesses that I had been involved in before, whether it was the school that I launched, obviously had all the funding that I really needed, but then my consultancy was all about just, you know, you start a business, you go make money. And so in the beginning, all I ever really thought about was like, how do we just go sell this what you know, now that I know that we have the technology and the platform to really offer a solution for what I think is needed out there, just let's go sell it. So I didn't even consider fundraising. It was not even like on my radar, because being part of the venture capital and understanding all of that, that just wasn't my background. So I just said, Let's go sell. And that's what we did. And it was when we got the company to a point of we raised a pre-seed, and then also a seed where I knew we needed an influx of, of, you know, cash and capital to really get to the next step that I said, Oh, this is what I need to do. I need to go talk to venture capitalists, to angels and investors. And but it was not the first thing that came to mind. I did not think about it for at least two years into building.

Les 11:58

Wow, hmm. And so what like what advice would you give to aspiring entrepreneurs in region like, like yourself that, you know, have a great idea? Have the industry experience see the opportunity? I mean, two years? That's, I mean, quite a journey to bootstrap. But is that do you think that's, that's what you would the encouragement you would give to others? Or how would you encourage them to think about it?

Allison 12:22

I mean, I think it depends on obviously, the nature of their business. But, you know, so many times, I mean, I speak with people who are just a bit afraid to like, start something because, you know, maybe they don't have the resources, or they're unsure of the idea, or they don't have the connections, I think connections, obviously, networking connections really helps. But But I would say, yeah, just the most important thing is to start. And so because so many of us don't. And so I think just starting and really rolling up the sleeves, leveraging all the very generous people who, who really like to provide introductions and support and early feedback, what I find is that people really love to do that. And to help founders. And until you ask, you don't you never know. And so I just found I read this thing one time of a founder, who, you know, she would send these very, very short email introductions, she’d try to find emails of people or should go on LinkedIn, or however she was doing it, but she would do she would just say, can I get six minutes of your time? That was her thing. If you just give me if you just give me six minutes. But what's interesting, it's plenty of time, right? Yeah. And I so I just sort of took that approach, I would say, Hey, I've got this idea. We've got this thing built, I think your business would really, you know, like, enjoy it and it would you would benefit from it, will you give me five minutes, and most 100% across the board would just do and then so then what happens with as a founder, is you begin to create your own success, because this network picks you up and takes you along.

Les 13:56

That's such a cool piece of advice. The this notion of like the six minute ask, because you think about it, any genuine human connection, like it has to start with like a six minutes or so you know, something small, right? It's always like, even if you just meet somebody, serendipitously at a at an event, it's usually like a six minute interaction that creates the bond, that hopefully, right. So that's, that's really special. Thank you for sharing that. That's really cool. What about sort of beyond like forging those initial relationships? I mean, I imagine you've had some some tremendous folks, mentors in your life, what would you encourage founders to do? You know, once they sort of have that core network, like how do you how do you sort of take it to the next level in terms of helping leveraging your network to help you grow your business and and, and, you know, get get traction, raise more capital, those sorts of things?

Allison 14:51

I mean, I think it's along the same lines in that one of the things that I did early on as I looked around me, you know, I had this early deck, like I said, In 2017, that I would I kind of just did this tour of the country, my people I really respected, I wanted to get feedback, and I wanted to do it in person. So I spent the money to go to LA and New York and a few other places. And those early people were the people that came on as early advisors, and I gave them a little bit of equity. And because what they did, I mean, I had one, I'll give you a great example, one such person, I was with her in Boston. And she I told her about the idea, she was driving me to the airport. And she literally, like pulled over on the interstate. And she said, she said, literally I’ll never forget, she pulled over her kids were in the back. She's like, you have to do this. And so it was those people, right? So I gave them some equity, and I started that network. But then now what I find is that it's really just about getting your ask organized. And making sure people know, I'm going to take this amount of time from you, I'd expect these things if you can provide them, I'll give back these things. But and just organizing it for because I just feel like we're all living such busy lives. It's kind of like what Giide’s purposes, right is like, we don't have time to read the 200 page PDF, but I could certainly sit down with like a two minute Giide. So I just try to approach people that same way, even even now. I mean, I just had a call this morning with a Chief Revenue Officer at a media company and super busy person, one of the most successful media companies in the country. And he's like, “Absolutely, I'll tell you, I'll give you 30 minutes, let's talk about it. I'll give you input on what I think could happen here, here and here.” And that's exactly what he did. So I think if you unless you ask, you'll never get there. And that that's one of the biggest messages, I think I would encourage people to think about

Les 16:38

Such another great nugget for founders to consider. I mean, you know, we, as you, as you said that you know, getting your asks organized. I immediately thought of the founders that I've interacted with over the past few years. And I feel like all the ones that I've invested in that I've led investments in they are all very organized askers. That's a common trait. It’s a standout. It's absolutely a standout trait. So that's a great, great advice. What about so we've we've talked a little bit about Giide, I think this is just a brilliant product that you've built, I'd love for you to kind of share with us a little bit more about how the product strategy has evolved, what it's actually doing, the types of problems, it's solving for customers, because I think it's it's super, super cool. What you’re doing

Allison 17:25

Yeah, no, for sure. And thank you. Yeah, so. So as I mentioned, the easiest way to think about Giide as a new format and technology is that it's it's like a podcast, but with like an Instagram like content feed combined. So when you listen, as a listener, you can interact and go deep and explore what you hear. And in that that type of interaction just doesn't exist with other passive consumption, such as a video or with a podcast. So if you understand sort of the basics of what the product is, you know, when we started, it was really about putting that in front of people who were on the business side doing things like learning and onboarding, and communications and marketing, because they were looking for ways to package pretty critical content in a way that made sense, and that people would engage with. And so the problem we set out to solve really, truly was, you know, okay, the world has enough content. We're all very busy. How do we make it super engaging, and interesting to consume. And then as the product evolved, and the product roadmap and what we really wanted to build, what we discovered was, people absolutely wanted to consume this content, but they also wanted to make it, and so what happened is that about, you know, a year and a half in, we said, Okay, we have to create a content creation platform. Because for this content to exist this way in the world, we have to make it super easy. And so our whole thing was like how can you make a Giide in a minute and so that that's exactly what we built next. And so now as a, as a content creator, as a business leader, as a VC, whoever you might be, you can go and you can sign up and you can make a Giide in a matter of a couple of minutes and that was always really the goal in the in the where we were heading you know, so and that's been important and that's essentially where we are now and we so we have opportunity both on the business side which is what we've really been you know creating revenue around creating relationships around since the beginning but what we're hearing is that content creators part of this creator economy a new way to create they're all really interested in this as well.

Les 19:41

Wow. Yeah, I got I got to tell you ever since I you know, I learned about Giide I have these I call them like “Giide moments”, where I'm like, I wish these people or this podcast or would like have this as a Giide because it's such a cool delivery of content that you have. You know, in fact, if if Josh and Chuck from “Stuff You Should Know” are listening, I know you guys aren't listening. But I know I wish Stuff You Should Know would do this because 

Allison 20:11

That’s a good one? 

Les 20:12

Isn’t it a good one? All right, maybe, maybe that's a goal. Yeah, you guys, they need to listen, and you guys can check out Giide.

Allison 20:17

But I think that's a good, that's a really good example. It kind of came around the corner for us, in a way is like the as the Creator economy became more and more important to our personal and professional lives. You know, it came around the corner where people were like, wait a minute, I want to make a Giide for my favorite restaurant or whatever. I think whatever I think is interesting. It can be more interesting in this format. And that, so that is really exciting for us. But it does, you know, pose challenges as well. It's like, okay, we just truly do have two markets that we need to approach. How do we do that? How do we organize around that? How do we make sure that we're really, you know, running after the thing that is the most important for the company at any given time?

Les 20:59

For sure. And also, Allison, I would imagine, there's probably some really great enterprise use cases here as well, right? Like for I would imagine, like employee onboarding. And that's right. That's right. Yeah. So what are what are some of the Can you can you tell us a little bit about some of those, like b2b opportunities or enterprise operations?

Allison 21:18

Sure, for sure, so, so on onboarding is actually one of the the top use cases. So especially now, that remote work in in changes in the whole disruption of how we're working, which is, is likely going to be quite permanent, for most occurred, you know, in the last couple of years. So I would say onboarding, training and development, marketing and communications, those are sort of the three orbits if you will, like if we're selling into a business that we that we're talking to, and what was really important for us as, as much as we could, was to build a business that was all about self service, so that you could, you know, essentially, as a leader, as a marketer, or as a training designer, you could just go and just experience the technology, start making the content, publish and share it and distributed. And so but those are the three areas and for sure, on the business side, it's it's the leading area of growth for us, because businesses are just like, they're, you know, there's just so much disruption that's happened, you know, we want this like, very personal connection, and voice or audio really offers an interesting way to do that. 

Les 22:29

Yeah, absolutely. And and how do you think about, I mean, the, the sort of category that you've created, that's very unique. I mean, I almost think it's reminiscent of like, you know, when when podcasts first came out, it was sort of like, you know, there was like, some learning and there was, like, some momentum that it needed to get. And now, you know, there's, I don't even know how many podcasters there are, millions. Do you is that the vision for Giide as well? Like, do you think this could become its own sort of category, akin to podcasts?

Allison 23:01

Yeah, that's exactly it. Like, we believe that it's the new format in the world for people to use their voice, attach content to their voice and share knowledge, stories, ideas. And it's exactly so if you look at like our mission and vision, it's all about how do we change the way people communicate and engage with content, globally. Yeah, that's exactly it. 

Les 23:23

You couldn't you couldn't come up with a bigger, bigger vision. 

Allison 23:28

I know, I know. Exactly

Les 23:30

That’s it? That's it Allison? No, I love it. It's great

Allison 23:33

You know, it's fascinating, though. And if there are founders listening to have, you know, it when you're often especially when we're talking to investors, more than actually, when we're talking to customers, investors like us to be in a very specific place and with Giide, it truly does have this large horizontal opportunity in the market. So we're always talking about the vision and the mission, and that this is the next thing for us to pay attention to. Because we're not going to be making PDFs. My daughter is not going to be making PDFs. Sorry. I just don't think it's going to be happening. I so I think that that you, investors do really appreciate that. But you have to actually go in and say, we're swinging really, really hard at this. And this is what's, you know, this is where we're headed. 

Les 24:21

Yeah,sorry, Adobe, you should be paying attention. Well, speaking of that, like how I could imagine there's some complexity in you know, this this sort of a strategy of building a startup because how do you and I'm sure investors have pressed you on, you know, what's your exit strategy? What's this? What's that for the future? But like, how do you think about the future of Giide where you're headed? You know, given the path that you're on today, and 2022 

Allison 24:46

Yeah, I mean, I think we've talked a little bit about it. I think it's, it's just going to become more and more important for people to be making content that is engaging because we just, we just have so much of it around us. And I feel like the path forward is really about that is how do we continue to make it easy to create high quality, easy to edit, interesting to consume, and where does that take us? You know, I think that the direction we've already talked about is that, like, it's a new way to create and share content. And that's what we're gonna make sure happens. But you know, it's, it's interesting, it's, I think that being in the content space teaches you a lot about human nature and how, you know, the power of storytelling we always talk about it's like story watching story, clicking story learning versus just storytelling. There's so it for us, it's just, it's endless and super exciting.

Les 25:41

It is exciting, very exciting. When you look at just general trends in the Creator economy, do you do you have any views in terms of where that's going? I you know, obviously, there's, there's a lot of buzz around, you know, NFT's and DOWs and, you know, just just just if you look at the, you know, you the amount of YouTube creators out there, like sort of the self made people that have their own sort of brands that they're now using to sell merch, I mean, it's, it's, it's super complex, but what, do you have any high level observations in terms of just on the content on the crater economy, where that's headed? 

Allison 26:15

Yeah, I mean, I think, you know, on the web three side, that I think everything really starts with education. And we're just at a place where, because there's so much going on and all of our lives that it's important to have access to content that just gets us there faster. And so I just think people are going to think of really creative ways with web3, and other technologies. I mean, what's you know, what's next around the corner, that allows them to be able to get this really, really pointed bit of content out to very specific audiences and monetize it in a way that makes sense for both sides. And I don't think we've always seen that, you know, I was just having a conversation yesterday with someone about paywalls and like, what paywalls mean, and how resistant people are to paywalls. And if you look at even like the models of like a sub stack, you know, what percentage of those substack riders are actually really truly successful? And what happens to you know, the other 95%? And where do they go? And so I think that other 95% is absolutely searching for the new path forward, that is more sharing in this new economy that we have, which I think web3 will enable.

Les 27:26

That's great perspective. And, and, and how I mean, is that pivotal to how you think about Giide’s strategy as well to be you know, yet yet a tool for enabling creators to share and share content and thus, you know, create value for themselves and for others.

Allison 27:44

I think that's right. And that goes for individuals, solopreneurs, entrepreneurs, businesses, I think that's right, because I think we share those common needs around creation and distribution, no matter if we're in a business setting, or no matter if I'm sharing how to make, you know, my favorite pasta recipe. And I think that there's that, you know, shared understanding that there's a new path forward, and people are people, I think the experimentation that's happening is really interesting. But again, kind of going back to education is we also just need the tools to equip us all to be able to move as fast as we can. Without feeling like we're, you know, being left behind or just, you know, not understanding what's happening around us. So I think that's critical.

Les 28:25

Yeah. You know, speaking of sort of the innovation and what you're seeing with with folks and how they're using Giide any, any sort of fun or sort of unexpected highlights of content that's been created using Giide?

Allison 28:37

I love that question. Yeah, I mean, one of the business side use cases that was really interesting for us is that people wanted a new way to create job postings and they felt that the job posting market had stayed the same literally for decades where we all go to this page we read the paragraph, I mean, you know, it is exactly the same across 

Les 28:59

People actually read those paragraphs?

Allison 29:02

I don’t think people do actually, I think they read like the I don't think they read it all it's like this is my this is the title of the role the title okay I’m going to apply, so what was interesting is this particular customer said let's create audio around these job descriptions and let people dig in to the people who work there what the culture’s like hear the voices of the leaders and then just click to it because you know, you can click on any link in a Giide and then you can just click to apply right using the Giide so that one was really fun and interesting for sure. And and I think on the on the more just creator side, I think that we've seen so many creative ways that people are using it. I mean, everything from taking a picture to what you had at you know, a dinner at a restaurant and linking to make a reservation and sending that Giide to people to really innovative like short forum like, Okay, I just found one single thing I want to show you like an article or a picture I just took and I'm just gonna add my voice to that content, and I'm going to send it to you. Or I'm going to send it to my social media. And so we were a little surprised by that too, where Giides in the beginning could be like 15 minutes. And then now the average Giide is down to about three minutes and 45 seconds or so. So they're very, very short. And they can be one single thought, one single piece of content. And I think people love the power of that.

Les 30:25

Yeah, I mean, I now you got my head spinning? i So I'm an investor in a bunch of travel companies for the Travel and Tourism space. And I'm like, man, maybe some of these companies should do a Giide on on, like, travel like, places to go that one of…

Allison 30:42

Travel for sure. Yeah, we've been working with a gentleman by the name of Peter Greenberg, who does travel for CBS. And he exactly, like got on the travel side on the because that's one of the most requested things. It's like, oh, and even when I'm talking to business people, they'll say, Oh, this is really interesting for our business. I get it. I think I'm gonna make one about my trip to Sicily next week. You know, what it is, is it's kind of like, you know, just I think Twitter was it Twitter that said, like, try to get people to initially tweet, it was just like, just tweet what you eat? Right? It's kind of like that with Giide. It's just like, just tweet what you love what you find interesting. And a lot of times travel is right there.

Les 31:23

Right. Wow. That's, it's there's just so many possibilities here. IWhat are any any insight into, you know, kind of some exciting milestones growth wise, or initiatives in the, you know, in the in the coming year for the company?

Allison 31:38

Yeah, for sure. I mean, so, I mean, we're seeing growth on both sides. And, and one of the things that was really important to us this year, I would say, this is our coming out quarter, if you will, because we've been building we've been sort of quietly building working with, you know, business customers, we didn't do any sort of flashy PR, any, like big investment and events. And, and so this is the quarter that we're doing that, you know, from product all the way through to getting down to Austin for SXSW to being on podcasts. That was my next thing. 

Les 32:10

I'm sorry, to cut you off. 

Allison 32:14

But this podcast, especially right, like, so. So that's big for us is that more eyes on Giides, what we find is that when people listen to a Giide and watch a Giide than they are like, ah, that is that's interesting, I think I'd like to try that out. Alright. So it's really, the consumption drives creation. And that's driving the growth of the company. And so you know, we have thousands of people who've signed up. And we're really nurturing those individual creators, as well as the business customers, that we continue to grow as well. So, so for us, it's it's just continuing to make sure that we're innovating. We're providing what we're promising, and we're making it easier and more engaging to create the content that we allow people to create.

Les 32:58

Love it coming out quarters. Yeah. And it's so exciting. And I'm so grateful and so thankful that we got, we got to talk during this quarter. In fact, maybe, maybe we should do a Giide of this episode, how

Allison 33:16

I was going to suggest it. I think it would be really great. All right, I think it would be fun. And we could post that wherever you post your podcast, because you know, Giides can be posted anywhere, right? So I would love to do that and show and share with your audience what this looks like for sure.

Les 33:33

Well, for our listeners that are listening to the podcast, by the time you listen to it, it's you'll have this to look forward to that's okay, good Giide experience. I love it. Allison, that's great. Good, so fun. Cool, what any, any kind of user, just final thoughts for entrepreneurs that are out there that are you know, have this amazing vision or dream that they want to build, like any advice or that you would give give to founders in the Rockies?

Allison 33:58

I think for, well, first of all the Rockies this area is so incredibly supportive, lots of community, lots of people who you can reach out to, I mean, reach out to me, for that matter if you if you're looking for a particular type of person to connect with. So I think a it's a good community B. I mean, I would just say go after it. I think now more than ever, I tell my daughter this all the time, like you if you love something, and you see a path forward. And frankly, even if you don't see a path forward, if you love something, you're already onto something. And I think that that leads us in the right direction every single time. It's those times when we hear you know, we don't listen, we hear ourselves talking about something we think it's not possible. And then in fact it it is very possible. So I would just say go after it and and do the things that I mentioned around creating a network and giving back to that network and making sure that you're asking in an organized way and all of those things we talked about those make those steps really make a difference and can get you farther faster

Les 35:03

yet again more great advice house and I'm super super thankful for your willingness to be on the show and I mean it's been I've been so impressed to watch your progress and just amazing vision amazing product so um, hopefully you know this will get it out to just a few more people in the world and really excited to continue to to watch all the great things that Giide has in store for the future. Can you can you please tell our audience a little bit about where they can find you and Giide online?

Allison 35:32

For sure. Yeah, so Giide is And I can be found there as well. And yeah, check it out. We have Giides up we have you know, the ability just to jump on and make a Giide and we're happy to help as you start to explore the platform.

Les 35:46

Amazing. Thanks so much, Alison. Really appreciate it.

Allison 35:50

Thank you. Thanks for having me.

Les 35:51

Thank you for listening to this week's episode of Found in the Rockies. You can find links in the show notes or go to our podcast page at to get links and contact information for today's guests. If you liked what you heard and want more, please rate review and subscribe to get notified as our new episodes drop. We'll see you next time.