Karen Frame of Makeena \\ Connecting shoppers with brands for good

In today’s episode, I have a conversation with Karen about her company Makeena. She talks about her journey and her background in coding, and how she went from being a practicing lawyer to founding makeena.  She goes into details about her journey and what led her to create Makeena. We also talk about how Makeena incentivizes consumers to buy better, no matter where they shop so they can buy better at different places like the Target store, Thrive Market, Amazon and others. Makeena provides healthy and eco friendly brands, data and insights that they need to grow. 

We also dive in the challenges when it comes to funding, and the challenges that she faced. She talks about how it is more challenging to be a woman founder and raising funds. She gives examples of women such as Melanie Perkins, founder and CEO of Canva and Whitney Wolfe, founder and CEO of Bumble. 

We discuss the next steps for Makeena and Karen is looking forward to launching the Makeena TikTok campaign. And lastly, we talk about Karen’s personal favorite things to do, what books she reads, what TV shows she watches etc.. 

Here’s a closer look at the episode:

• What is Makeena 
• Karen’s background and her family’s background
• What led her to start Makeena
• When she made the jump, quit her job and her side gigs 
• Challenges in Makeena’s journey 
• Progress and challenges as a female founder
• When she got on the list 
• Next steps for Makeena 
• Karen’s favorite things to do 

Resources:

Makeena Website: https://makeena.com/

Makeena on the App Store: ‎Makeena: Healthy Savings on the App Store

Makeena on Google Play: Makeena: Healthy Savings - Apps on Google Play

Karen Frame email: karen.frame@makeena.com

Karen’s Linkedin: https://www.linkedin.com/in/karensframe/